As Christmas approached, Heineken once again teamed up with HiTi for a green Christmas campaign. Visitors who made a wish at the Heineken 'bottle' tree and joined the guessing game could have a 2005 Heineken calendar photo taken and printed. The 6.5-metre tree was built from tens of thousands of empty Heineken bottles wrapped in red and yellow neon.
Content sourced from HiTi's official website www.hiti.com; copyright belongs to HiTi Digital, Inc.