The fast-growing digital imaging market has drawn intense competition from domestic and international vendors, especially in value-added digital output services. HiTi announced it would use its dye-sublimation printing technology and equipment to bring digital imaging services into the home. Canon, Epson and other printer makers were all launching photo printers at the time.

Content sourced from HiTi's official website www.hiti.com; copyright belongs to HiTi Digital, Inc.